The Weston-super-Mare Museum was well-loved but had seen little investment for 40 years. The museum had become tired and was failing to meet modern expectations. The vision for the refurbished museum was for it to tell the story of North Somerset and Weston-super-Mare and reposition the museum back in the heart of the community. Imagemakers were asked to capture the essence of the revitalised visitor experience in a new identity scheme.
The new identity will play a key roll in signalling how the museum has changed in respect of the new narrative, collection display and interpretation as well as reassuring the loyal local community that the museum still reflects their interests. We recommended that the name of the museum was simplified to align with how it was known locally. The logomark is based on period monograms associated with historic local families and deliberately references graphics from the museum archive. It is also an abstraction of the museum architecture with the initial letters of Weston Museum woven into the image.
The final identity communicates gravity associated with the purpose of the museum but also a lightness, simplicity and clarity that reflects the new visitor experience.