For over 1,000 years Gloucester Cathedral has been a place of worship and spiritual reflection, and of landmark national historic events. It is also central to Gloucester’s sense of place and identity.
Project Pilgrim aims to bring the Cathedral’s heritage and ongoing religious purpose to life, enabling everyone to find engaging opportunities to learn about and respond to the Cathedral in ways that are meaningful to them. As interpretive designers for Project Pilgrim, Imagemakers worked as part of a multi-disciplinary design team to plan and design a wide range of interpretation solutions alongside essential landscaping, access and conservation works.
We worked closely with the client team to plan a scheme that faithfully communicates three core themes:
Our vision was to communicate these themes through a high-quality scheme of interpretation respectful to the Cathedral as both a place of worship and of great heritage significance.
Working under a design and build contract, our interpretation begins with external mason-carved stone ‘story’ blocks and bespoke signage that invites, informs and leads visitors in their discovery of the Cathedral. Inside, templated graphics and a large, interactive etched stone table welcomes and orientates visitors. A high quality, contemporary and ‘light touch’ scheme of interpretation then leads visitors to points of interest inside the Cathedral and Cloister, supported by a content-rich digital tour, accessible virtual tour, and guide-booklet.
Specially commissioned drone footage on touchscreen units provides a novel way for people to appreciate features such as the giant East Window and other out-of-reach locations.
Immersive projection-mapped AV in the Tribune gallery tell the story of the monumental architectural and artistic achievement in building the Cathedral, whilst an interactive exhibition further explores the work of the countless masons and craftsmen who have created this extraordinary legacy.
Finally, the focal point for all visits is the centre of the Quire, from where the true majesty and meaning of the Cathedral can best be appreciated – and where our interpretation has its lightest touch.
We believe the resulting scheme is setting a new standard for cathedral interpretation within Britain, and arguably the world.